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How can I later "convert" our MVP in a full product?

Learn how to turn your MVP into a fully featured product that your users will love!

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Introduction

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You know it, we know, everyone knows it – having a great product is essential for a startup's success. However, developing a full product from scratch can be a long and expensive process (or quick, but reeeally expensive). You can invest in developing the full product right off the bat, but you need to make sure that your target audience really needs the proposed features, that the tech stack is right and that you have enough budget to cover the development and marketing costs. That's why every successful business has invested in a Minimum Viable Product at first – a stripped-down version of your product that only has the core features necessary to attract and retain early adopters. But what happens once you've validated your MVP? How do you turn it into a full product that your users will love?

What is an MVP?

First off, what an MVP is exactly? An MVP is a product that has just enough features to be usable by early customers. It's designed to be built quickly and cheaply, so that you can get feedback from users and iterate on your product quickly. Remember, you should focus only on the core features. You are not your target audience, and you might simply not know what it needs – that's why the goal of an MVP is to test your assumptions about your product and market, and to learn what users need and want. Another good thing about investing in the development of an MVP first is that this way you'll gain your first batch of users who will hopefully pay for the full product down the road.

Why is it important to convert your MVP into a full product?

Pretty obvious, but it all comes down to scaling your business – better opportunities to monetize your product, better internal infrastructure, better logistics. A finished, polished product builds a stronger brand, after all. You can't be stuck on the MVP stage for eternity – one day you have to take the bull by the horns and finish what you started.

Steps to convert your MVP into a full product

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Gather feedback

01

The first step is to gather feedback from your early adopters. This is the best way to understand what works and what doesn't with your MVP. You can gather feedback through surveys, interviews, and user testing or using end-to-end analytics, if communicating with your users directly is complicated. But if you see a viable way to communicate with your users directly – go for it, as it's the best way to gather important information about your product.

Prioritize features

02

Once you have a good understanding of your users' needs, you can start to prioritize features for your full product. Focus on adding features that will provide the most value to your users. View this process as a staircase, where each step represents a certain "pool" of features – don't try to rush and do everything at once. Try to polish each feature before releasing it to the public. It's also a great way to attract new users – you can schedule marketing activities tied to the launch of each feature.

Develop and iterate

03

This is where the fun part begins! Now you have everything ready to develop your brand new, shiny product. Have a good developer team at hand and be sure to iterate on your product as you go! Be sure to hire experienced developer as you don't want to fumble this step. Another good idea is to hir remote, this way it will be really easy for you replace devs should anything go sideways.

Tips for success

01

Start with a strong foundation

Make sure your MVP is well-designed and bug-free before you start adding features.

02

Be user-centric

Always think about your users when making decisions about your product.

03

Be agile

Be prepared to change your plans based on user feedback. Surviving the MVP phase doesn't guarantee that one day you won't have to pivot.

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How Match.dev can help you convert your MVP into a full product

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Converting your MVP into a full product requires for a great developer team – at Match.dev we connect you with top talent, quickly and affordably. And keep in mind, you're not outsourcing a dev – you're getting a full-fledged team member who seamlessly integrates into your project management ecosystem and works in line with your product strategy. It works like this – you tell us what you need on a quick intro call and we do the heavy lifting. In under 48 hours we will present you with a list of vetted developers who have the necessary skillset to make your dream project reality.

Pricing

Starting from

$55/hr

We offer some of the most competitive rates in the industry, especially for senior-level developers. Our rates typically range from $40-$60 per hour. "But wait, there's more!" (© Billy Mays) – We track the exact amount of time our developers work on your project and send you detailed reports. This way, you only pay for the work that's done.

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Testimonials

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Jonathan Mitchell

Founder

Match.dev helped us convert our MVP into a full product in just a few months. Their developers are experts in their field and were able to quickly understand our needs. I highly recommend Match.dev to anyone looking to outsource their product development.

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Chris Reynolds

CTO

Match.dev is a great partner to have if you're looking to develop a product. They are responsive, communicative, and always willing to go the extra mile. I'm confident that Match.dev will help you achieve your product goals.

Malik Ahmed Al-Mansoori's photo

Malik Ahmed Al-Mansoori

CEO

Match.dev is the best outsourced development company I've ever worked with. They are always on time and on budget, and their work is always of the highest quality. I would highly recommend Match.dev to anyone looking for a reliable and trustworthy development partner.

FAQ

Drop us a line and let us help you find the right developers!

team@match.dev

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